Once Website is prepared, it is important that Audiences to reach to the website, for this Search engine Search Marketing plays a vital role for quick results. Here, a kind of bidding process applies where in the digital Marketers will select few keywords, for which they will run ad campaigns on the search engine to put the website on the first Rank.
Until money is there the top ranks will be given, once the amount is over then the rank falls down. Hence, Search engine Marketing does not provide long lasting results.