- Educational Set-Up
The face of business as people know it has drastically changed in recent years with the advent of advances in digital, online and social media. The impact of the Internet in many aspects of people’s lives have carried itself over to almost all markets ever conceived, with digital marketing driving at the helm of major promotional and advertising campaigns.Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year – and with the rise of digital marketing channels, marketing your educational institution effectively is becoming even more competitive and complex.
Students (and their parents) now expect online entry forms and a presence on social media, and candidate recruitment becoming a year-round activity – and as digital channels continue to evolve, even established educational suppliers should be re-evaluating their marketing strategy annually.
We should always Remember the following key points:
1. Consider key timings
Look at when in the year you can best plan or review your marketing strategy, also allowing time for implementation. Recommended timings are preparing for the new academic year in JUNE and getting ready for the new financial year and spring term in NOVEMBER.
2. Understand (and use!) social media
Prospective students now expect you have a strong social media presence across key channels, including Facebook, Twitter and YouTube. Being present on these channels helps you keep your college front of mind so make sure you’re making the most of social platforms.
3. Become a ‘page one’ search result on Google
When parents and students are researching suitable education providers online, it’s essential that you’re a top result. As Google is the most popular search engine, Google AdWords is the most effective way to help drive traffic to your website. There is of course a huge amount of relevant competition in AdWords, so it’s important you know what you’re doing when setting this up!