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Google Ad words is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google Ad words system based partly on cookies and partly on Keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on their advertising copy. Partner websites receive a portion of the Generated income. AdSense, on the other hand, is a program run by Google that allows publishers in the Google network of content sites to serve automatic text, image, video or interactive media advertisements that are targeted to site content and audience. These advertisements are administered, sorted and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google uses its technology to serve advertisements based on website content, the user’s geographical location, and other factors. The difference between Ad words and AdSense is that ad words allows you to advertise on the Google search results pages (and the network of partners) while AdSense is the platform to use as a publisher to display Google Ads on your website. Both platforms are developed and owned by Google and they have positively contributed to Google’s success. As a blogger or website owner there are many reasons why you should understand the difference between the two. For starters you should know what each platform is and under what circumstances you can use both Ad words and AdSense on the same website. Ad words has become very successful not only because it generates a big part of Google’s income. Ad words is the platform you can use as an advertiser to show your ads on the Google Search Results Pages, partner websites or the Google Display network (websites that show Google Ads). One of the main characteristics of Ad words is that you only pay when someone clicks on your ad (Pay per Click). When you create an account with Ad words, you can create your advertising campaigns, choose your ads and budget, decide where you want the ads to appear and Google will only charge you when someone clicks on the ads. AdSense is the platform you can use as a webmaster or blog owner (we call these a ‘publisher’) so that Google ads are shown in your website. When someone clicks on an ad that is shown on your website you will get paid a portion of what the Ad words advertiser pays. Discalimer: PAAGC Digital Web Academy provides Best Digital Marketing Training in Bangalore. Small Sized Classroom based classes available. Live projects | Case Studies | 1 Month Internships | 100% Placement Assistance | Hostel Facilities available for students. For more information, call us at +91 9535–253–533 or visit http://paagcdigitalwebacademy.com/index