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Video Submission helps the website to grow and give quality backlinks. We can submit our video in various video submission sites- YouTube, Vimeo, Dailymotion etc. YouTube being the world’s second largest search engine following Google has the maximum number of viewers who consume information from YouTube as well use it for entertainment purpose. What is Video Optimization? Video Optimization in SEO means optimizing your video content in such a manner that it helps a website to gain traffic and gives quality backlinks for website as well. Importance of Video Optimization in SEO: Search Engines cannot interpret video or audio on a web page, rather they only understand the written content on a web page. So, it is somehow necessary to make search engines understand what is your video about and what are its purpose? Videos are the most powerful tools in today’s digital marketing world. It is the best tool to market your products or services. If used properly, it can yield high ROI for an organization. How to Do Video Optimization? · Keyword Research: Before optimizing the content, we need to do keyword research. Keyword Research helps in ranking our content and show it as a top result. · Title: Always make a title most relevant to your content which includes Keywords for your video. Try to make a Long Title. Include your Brand name in Title to increase the brand awareness as well. · Tags: Tags helps YouTube and other Search Engines that what is your video about or related. Search tags for your video, which will help viewers to search your videos online. · Description: You should always describe your video in description box. Try to include your keywords in your description. After reading your description, people will decide to open your video or not. · Captions: Write or upload captions for your video so that people who are of different language can understand your content. · Thumbnails: Thumbnails are the first thing that viewers see while searching for videos. Thumbnails should be attractive so that, people click on that to see the videos. · Share on Social Media: Share your video and link on all social media channels, so that people will come to know about your new video and it will increase your views and engagement. · Watermark: Add watermark to your videos, it will give branding to your organization which will help you in SEO. PAAGC Digital Web Academy believes in excellence and provides Best Digital Marketing Training in Bangalore. Live Projects, Internships and 100% Placement Assistance is given to all of our students. PAAGC Digital Web Academy comes with a new offer for all of you. People who register themselves for digital marketing course in the month of June will get extra discount of Rs 7,000. Their total course will be Rs 18,000 only. Register Now! For more information, call us at +91 9535–253–533 or visit: http://paagcdigitalwebacademy.com/