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Facebook was launched by Mark Zuckerberg with his fellow friends on February 4, 2004. Purpose of Facebook is to make the world more open and connected. They have the mission that people use Facebook to stay connected with friends and family, discover what’s going on in the world and share and express what matters to them. This can be a powerful way to communicate with customers and potential customers allowing them to see your product or service without having to visit your premises. Facebook also allows users to tag photos to indicate if a Facebook friend appears in them. Businesses can use this feature to market their product and services also. Businesses generally invest their money in Facebook Ads to achieve their goals. There are different kind of goals that we can choose for delivery of our ad: · Brand Awareness: Reach people more likely to pay attention to your ads and increase awareness for your brand. · Reach: Show your ad to the maximum number of people. · Traffic: Send more people to the destination on or off Facebook such as website, app or messenger conversation. · Engagement: Get more people to see or engage with your post or page. Engagement can include comments, shares, likes, event responses and other claims. · App Installs: Send people to the app store where they can download your app. · Video Views: Promote videos that shows behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. · Lead Generation: Collect Lead information from people interested in your business. · Messages: Get more people to have conversations with your business in messenger to complete purchases, answer questions or offer support. · Conversions: Get people to take valuable actions on your website, app or in messenger, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions. · Catalog Sales: Create ads that automatically show items from your catalog based on your target audience. You need to create a personal catalog to be able to create a campaign. There are different types of ads which you can run for your Ad Campaign: · Carousel Ad: In Carousel Ad, you can create an ad with two or more scroll-able images or videos. The maximum limit for images or video slides will be ten. Organizations can use this type of ads for storytelling or showcase their products like apparels or beauty products etc. · Single Image Ad: In single Image Ad, you can create 6 Ad copies with one image at no extra charge. The recommended size for the image is 1200*628 pixels and ratio is 1.91:1. To maximize ad delivery, use an image that contains little or no overlaid text. · Single Video Ad: In this, you can create an ad with one video. The recommended length of videos are 15 seconds so that it can be played in all placements- Facebook post, In-stream, Insta stories etc. For video ad, recommended video ratio should be 4:5 (vertical). · Slideshow Ad: In Slideshow ads, you can create a looping video ad with up to 10 images. Organizations can use this feature for showing various images without losing the attention of viewers. PAAGC Digital Web Academy believes in excellence and provides Best Digital Marketing Training in Bangalore. Live Projects, Internships and 100% Placement Assistance is given to all of our students. PAAGC Digital Web Academy comes with a new offer for all of you. People who register themselves for digital marketing course in the month of June will get extra discount of Rs 7,000. Their total course will be Rs 18,000 only. Register Now! For more information, call us at +91 9535–253–533 or visit: http://paagcdigitalwebacademy.com/