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What Remarketing Means? Remarketing means action taken on by companies to reintroduce a product or service to the market in response to declining sales. The company remarkets the product as something that has been improved to reignite interest and hopefully increase sales. For example, a technology company may remarket its computer with new features to improve sales after a new system has been introduced in the market. The success of remarketing depends on what aspects actually led to the shift in demand and how the company addresses it. There are various type of remarketing to target your customer based on your business: · Display Remarketing: This is one of the most popular remarketing techniques. It’s mainly based on display ads. It is better idea to follow your visitor even after they let your website and show them some visuals to reach them more. · Search Remarketing: When a user searches certain keywords that will match up your website products, it will automatically displayed to your target user up in the search results page. · Social Media Remarketing: It’s almost like site remarketing. In popular social media network your ads will be placed as the sponsored link. Facebook remarketing, twitter remarketing are the most popular among social remarketing. Why Remarketing is Important? · Stay Engaged With Your Target: Many visitors leave the site without conversion and browse the site 2–4 times before they make a purchase. Remarketing helps in engaging with customers by following them from site to site to re-engage your targets to your website. · Increase Brand Awareness: The more people see, more they connect. Many companies use remarketing for brand awareness and recognition. With remarketing you’ll be able to establish brand awareness in the early stage of the purchase process, and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they’re ready to purchase. · Increase conversions on Your Websites: Remarketing helps you to regain visitors by showing them advertisements on other places such as social media sites, blogs or news sites. Remarketing ads allow you to create a custom message which attract visitors to visit your website and complete purchase. PAAGC Digital Web Academy believes in excellence and provides Best Digital Marketing Training in Bangalore. Live Projects, Internships and 100% Placement Assistance is given to all of our students. PAAGC Digital Web Academy comes with a new offer for all of you. People who register themselves for digital marketing course in the month of June will get extra discount of Rs 7,000. Their total course will be Rs 18,000 only. Register Now! For more information, call us at +91 9535–253–533 or visit: www.paagcdigitalwebacademy.com