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Optimizing web images is the process of delivering the high quality images in the right format, dimensions, size and resolution while keeping the smallest possible size. Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load time remains low. It’s also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engine. Importance of Image Optimization in SEO · Appear in Image Searches: By optimizing images, you can easily rank higher in Google image search results. This helps in driving huge traffic through search engines, especially if you are dealing with products and services based on images · Reduces Site Loading Time: If the images are optimized, it will increase the loading time of web page as well the entire site. This creates a bad impact to the users and thus elevate the bounce rate. Also, site speed is one of the ranking factors considered by Google to rank the site. · Visual Element is Key: Images represent the visual element for any blog post or content. They not only attract the visitors by creating positive user experience but also helps in driving huge traffic to the site. According to a study, it has been observed that with images get more attention that posts without images. · Get More Clicks: Whenever a post is shared on social media channels or other channels of marketing. Images play a crucial role in getting high clicks. People clicks the shared posts having images. How to Optimize Images for SEO · Improve Images With Tools: A tool like Canva lets you add personality, text and uniqueness to your images, which can enhance its appeal. With these tools, you can create a custom social media post or info graphic from a template. · Use an Optimal File Size without Losing Quality: Images are often the main cause of slow loading times. If your site’s speed needs improvement, try reducing the file size of your images through resizing and compression. Optimizilla.com is one website which online compresses the image without losing the quality of image. · Add Descriptive Caption: The caption is the text that appears usually in a gray box — below the image explaining what you see in the picture. While the words in your article may not be read, chances are high that the text under your image will be read. · Write SEO Friendly Alt Text: Alt Tags are text alternative to images when a browser can’t properly render them. Similar to the title, the Alt alternative is used to describe the contents of an image file. When the image won’t load, you’ll get an image box with the alt tag present in the top left corner. Make sure they fit with the image and make the picture relevant. PAAGC Digital Web Academy believes in excellence and provides Best Digital Marketing Training in Bangalore. Live Projects, Internships and 100% Placement Assistance is given to all of our students. PAAGC Digital Web Academy comes with a new offer for all of you. People who register themselves for digital marketing course in the month of June will get extra discount of Rs 7,000. Their total course will be Rs 18,000 only. For more information, call us at +91 9535–253–533 or visit: www.paagcdigitalwebacademy.com