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Search Engine Optimization is the process of optimizing your online content so that search engine likes to show it as top result for searches of certain keyword. On Page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic and search engines. On-page refers to both the content & HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Importance of On-Page SEO: SEO is one of the most important aspects of internet marketing. SEO is a complex technique involving a wide range of factors that affect your success. You need a clear understanding of how SEO works and the different techniques that you can use to improve your website’s ranking in the leading search engines, including Google and Bing, so your website receives more traffic. This way you can generate more and boost your sales. ON-Page SEO involves a numbers of elements which help make your site more search engine friendly. Not only does it helps attract a noticeable level of online traffic but also allows you to measure the performance and success rate of the campaign. So, if you are planning to use SEO for marketing your products or services online, you should have a clear understanding of on-page SEO so you can implement it wisely. Important Techniques for ON-Page SEO: · Page Titles: Your Page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. · Meta Description: Many people forget to include Meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. · Meta Tags: For each of your pages, you can include a set of Keywords in the form of Meta tags. These should be all the relevant keywords of your content which you will have researched previously. · URL Structure: Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results. URLs should also include the keywords to perform better. · Keyword Density: Including relevant keywords throughout your content is very important, as it helps search engine work out what your content is about. However try not to excessively repeat overuse keywords just for search engine robots. This can lead to your site being banned from search engines. · Internal Linking: People often think that the only links that count are those from other websites. While these links are important, these are not the only important links! Placing links to your other webpages, is a great way of improving your site. It also helps to build the relevancy of a page to relevant keywords and phrase, also helps to increase the Google Page Rank of your pages. PAAGC Digital Web Academy believes in excellence and provides Best Digital Marketing Training in Bangalore. Live Projects, Internships and 100% Placement Assistance is given to all of our students. PAAGC Digital Web Academy comes with a new offer for all of you. People who register themselves for digital marketing course in the month of June will get extra discount of Rs 7,000. Their total course will be Rs 18,000 only. For more information, call us at +91 9535–253–533 or visit: www.paagcdigitalwebacademy.com