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What Is Digital Marketing? Digital Marketing is the marketing of products and services using various methods on the web. Who Can Do It? There is no eligibility or particular qualification required for doing this course. Every person can do it- Student, Graduate, Post Graduate, Professionals, and Business Person etc. What does Digital Marketing Include? Digital Marketing is a very vast topic, it includes various modules: · Search Engine Optimization: Search Engine optimization, as the name suggests, optimizing the content using right information ad keywords, so that it can be appeared on the top of search engine result page. It is very necessary for any website to grow on the internet. · Search Engine Marketing: Search Engine Marketing includes Ad words and AdSense. As Search Engine Optimization is the organic platform, Ad words is the paid method to attract the right audience. AdSense is the paid advertisement platform, on the web pages and earn money when site visitors view or click the ads. · Social Media Optimization: Social Media Optimization means using various social media platforms- Facebook, Instagram, Twitter etc. and optimizing content there to increase the awareness of a product, service, brand or event. · Social Media Marketing: Social Media Marketing is the process of gaining the attention through promotion. It includes all the social media channels. Its main aim is to connect with people. · Email Marketing: Email Marketing includes sending a commercial message via email to the group of people. In other words, every email sent to a potential customer could be considered as email marketing. · Content Writing: Digital Marketing is all about content. You can attract your customer only if your content is educative and engaging. For doing all the above things said, you need a solid content base. · Analytics: You always need to analyze your work in order to make the improvement. Digital Marketing also includes analytics tools so that you can track your performance. Why Digital Marketing Has A Bright Future? · Digital Marketing Career is going uptrend in employment, set to offer 2 lakhs jobs by the end of 2018. · A digital Marketer can earn starting from 15000 INR per month to 25000 INR per month. · Previously people didn’t have the knowledge of socializing and working digitally but now, the trend has changed, the world is becoming digitalized and it is predicted that by the end of 2020, the world will go digital and resulting in abundant job opportunities. · The technology is improving day in and day out. Humans are going tech savvy. From shopping to consulting, from learning to training everything is digitalized, and that is the reason why companies are advertising through various digital channels, which in return creating multiple job roles for digital marketer. · Few companies outsource this activity to different agencies. This digital marketing agency hires various executives who can work as a third party consultant to the company. PAAGC Digital Web Academy provides Best Digital Marketing Course in Bangalore where we train students for excellence with the help of live projects & internships. 100% Placement Assistance guaranteed. For more information, call us @ +91 9535–253–533 or visit www.paagcdigitalwebacademy.com