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What is E-Commerce Marketing? E Commerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for e commerce applies traditional marketing principle to a multichannel, data driven environment. E commerce is the activity of doing business activities on the internet. It refers to buying and selling products and services on the internet through a website. There are many benefits that e commerce gives businesses. ADVANTAGES OF ECOMMERCE · Faster buying/selling procedure, as well as easy to find products. · Buying/selling 24/7. · More reach to customers, there is no theoretical geographic limitations. · Low operational costs and better quality of services. · No need of physical company set-ups. · Easy to start and manage a business. · Customers can easily select products from different providers without moving around physically. The major different kinds of e commerce are: · Business-to-Business (B2B) · Business-to-Consumer (B2C) · Consumer-to-Consumer (C2C) · Consumer-to-Business (C2B) · Business-to-Administration (B2A) · Consumer-to-Administration (C2A) How to promote e commerce marketing with the help of Digital Marketing? · Search Engine Marketing: You can promote product or brand one commerce using search engine marketing. Shopping ads are seem to work well for e commerce companies. Merchandise Adwords Account will be needed to promote the products on Search Engine Marketing. · Social Media Campaigns: Social Media channels like Facebook, Instagram or Pinterest will be effective for ecommerce marketing and promotion of their brands and products. You can run single image ad or carousel ad that will attract the consumers towards the products. · Affiliate Marketing: You can also start affiliate partnership program on your website, so that people will promote your products and will get commission on the happening of any sales lead by their links and promotions. Our Course Module will help you to strategically drive and deliver successful digital marketing campaigns. Download the brochure to learn more. June Special Offer: student who register for Digital Marketing Course in month of June, their course fee will be Rs. 18,000 only. Call us now at +91 9535–253–533 or visit www.paagcdigitalwebacademy.com