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Social Media Marketing helps to validate your brand. A company’s social media presence , when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. With more and more people joining social media sites and using them regularly efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never. Yes, the social media wave isn’t ending anytime soon. Twitter or facebook…. Take your pick. How many times in a day do you visit one of these or any of other numerous social networking websites, growing, evolving and dominating our virtual world? This is why social media is so important, mostly for businesses and bloggers. We have seen how social media has gained massive attraction and growth in the past decade; and we haven’t even mentioned the rest of them. Role of Social Media in SEO 1. Potential for Links The more shares on social media you have, the more opportunities people have to see your content and link to it. It doesn’t matter whether it’s Twitter, Pinterest, or Facebook. If you make high-quality content that gains traction on social media, you’re more likely to get links from other websites. 2. Build an Audience You can have the best product or service out there, but if people don’t know about it, you can give it up. “Build it and they will come” doesn’t cut it in today’s competitive marketplace. You have to be proactive and reach people where they are. Social media can be a great and efficient way to help you build your brand and get in front of people who wouldn’t have otherwise found you. Once you start getting more of the share of clicks in Google from your expanded audience, the higher you will start to rank. 3. Branded Searches When consumers Google your brand name plus a keyword phrase, it can help you rank for similar keyword phrases. An example of this would be if you have a horde of consumers searching “[Your Brand Name] Jeans” and they interact positively with your content, Google would think that since your web page ranks well for “[Your Brand Name] Jeans”, it would also be a good result for “Jeans” and place you higher for the keyword phrase “Jeans”. 4. Helps Promotion Although this article has focused mostly on Facebook and Twitter, we can’t forget YouTube. YouTube is actually the second most-searched search engine. However, most of the YouTube search queries have low commercial-intent, whereas Google brings in all the converting customers. But you can still use YouTube to positively influence your SEO performance. You can create videos to promote your content or brand, which can lead to links, and your videos can potentially rank organically in the SERPs. Conclusion: Generally, people using social media aren’t thinking about work. They’re thinking about their interests and hobbies. So if you can take a different approach (perhaps creating humorous content or something outside of your service offering), you just might get better engagement. Regardless of what the future holds, it’s clear that social media can, in fact, help your SEO efforts. Social media offers many long-term benefits. Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. Which is, ultimately, what SEO is all about. PAAGC Digital Web Academy provides the best Digital Marketing Course in Bangalore. We have 2 months course in which live projects will be given. 1 month internship and 100% Placement Assistance will be provided. For more information: http://paagcdigitalwebacademy.com/