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What is Content? Content is the information and experiences that are directed towards an end user or audience. Content is something that is to be expressed through some medium, such as speech, writing or any of various arts. Content can be delivered via many different media including internet, audio, video, text or images. Most marketers are aware of the phrase “Content is King”, yet the importance of content marketing continues to be underestimated. Digital and online marketing has changed how customers interact with business and brands. By building content, including blogs, a brand is able to position itself as a market leader and begin to develop its prevalence in the market and trust amongst consumers. This approach prevents businesses from appearing overly self-promotional and provides reassurance to prospective costumers than they will not be pressured with a hard sell. Why Content is so important? · Content Informs Your Audience Content tells your audience about your business and industry. It answers all those basic questions that many of your potential customers have. So when you create content that informs your audience, you aren’t just telling them interesting facts, you’re helping them make the right buying decision and saving time and money on your end. · Content makes you rank high Google is the world’s biggest search engine. It fields more than 1 trillion queries every year from users all over the world. You can bet that someone in your area is using Google to research your industry. Creating Content and posting it to your website is the best way to reach those potential customers. · Content earns links from other sites Content brings people to your site, and it’s also the part of your site that earns links from other websites. Links are a key SEO ranking factor. Each one you get acts like a vote of confidence in Google’s eyes and the more you have, the higher your site will rank as a whole. · Content is Shareable on Social Media No matter what kind of business you run, you should always have social media accounts. Facebook and twitter are the two big cheers in social media, but you can also use LinkedIn, Pinterest, Tumblr, Instagram and Snapchat. All of these social networks can help you promote the content from your site. · Content makes you an industry expert When you create content for your site, you’re telling the world that you know a lot about a certain topic. That topic is your industry. If you’re a plumber, you may choose to discuss brass vs. PPC piping in houses. PAAGC Digital web Academy provides Best Digital Marketing Training in Bangalore where we have classroom based class with live projects. One month internship and 100% placement assistance will be provided. Certifications by Google, Facebook and Hubspot. For more information: http://paagcdigitalwebacademy.com/