Blog Details

A blog is a discussion or information website published on the web consisting of discrete, often diary style text entries. It is an online diary or you can say journal which allows you to share your thoughts and ideas, you can add video, games, pictures, music, you can read comments visitor leave on your blog, you can do all these things without the need of any programming knowledge. Importance of Blogging in SEO · Posting Fresh Content on Your Website: Search engines love websites that are updated frequently. This shows them that the websites are fresh and relevant, rather than outdated. Search engines don’t want to list irrelevant, outdated webpages for their users. They want to post the most up-to-date and new content possible to ensure that it’s as useful as possible. · Using Keyword Strategically: Every blog entry you post gives you a new opportunity to use SEO keywords in your content. By performing keyword research, finding the keywords and phrases that searchers looking for a company like yours would most likely use, and then using those keywords strategically in your blog posts, you can really improve your search engine optimization results. · Back linking: It pays to build relationships with other organizations and websites. Blogging offers you the chance to include links to other relevant websites. As a return, these organizations may link back to your site, which will help you generate even more web traffic that you couldn’t otherwise generate on your own. It’s important to build relationships with reputable and high-quality websites that fit your niche when back linking, however. Otherwise, you could be penalized by search engines. · Increase your Popularity Rank: Sometimes, SEO is a popularity contest. Search engines will move up your rank on their result pages if they notice that your blog entries are shared frequently and clicked on often. The best way to win this popularity contest is to commit to only publishing high-quality content that your audience will actually want to read. Sharing your blog however you can and suggesting that others do the same can also help. · Using Images: Using images in your blog posts not only makes your entries more engaging, but it also offers an extra way for search engines to find you. To benefit from using images on your blog, make sure to name them — and your alt-text — correctly, according to the keywords you’re using. · Improving your Social Media Search Results: Google has started to return results for social media posts. Linking your blog to your social media accounts can offer another opportunity to be found by search engines when your audience is seeking out your company. Our Course Module will help you to strategically drive and deliver successful digital marketing campaigns. Download the brochure to learn more. June Special Offer: student who register for Digital Marketing Course in month of June, their course fee will be Rs. 18,000 only. Call us now at +91 9535–253–533 or visit www.paagcdigitalwebacademy.com