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Responsive Ads offer more flexibility with minimal preparation. Responsive Ads automatically adjust their size, appearance and format to fit available ad spaces. So a single responsive ad may appear as a small text ad in one place and a large image in another. How To Create Responsive Ads? 1. In the navigation panel on the left-hand size of the page, click search campaigns, display campaigns or the name of the search or display campaign you are creating responsive ad for. 2. In the page menu on the left, click on “Ads & Extensions” 3. Click the plus (+) icon: · From the drop down menu, click responsive ad. 4. Click on Select an Ad Group 5. In “Select Your Ad Group” Window, click on your campaign. · On the right, click on the name of your ad group. 6. Click on Images in the gray box with a plus (+) icon. 7. In the next menu, click on tab and follow the on screen instructions to select an image. 8. Add ashort headline, long headline, description, business name, and final URL. 9. Optional: Click on AD URL options or more options to further customize your ad. · You can also preview your ad on the right side of the page. 10. Click Save. Importance Of Responsive Ads: · Increase Your Reach: Responsive Ads automatically adjust to various sizes to fit available ad space across the GDN. By providing Ad words with a few key ad elements, Ad words will automatically generate ad to fil available inventory. Responsive Ads can have the appearance of text ads, image ads, or even native ads. They will even adjust to different devices, which can greatly increase your reach given mobile’s popularity. · Save Time & Money: Historically, GDN advisors need to create banner ads in various sizes and formats to reach their targeted audience across the web. There are number of available ad sizes and types across the GDN, and creating unique ads for each could be a daunting task. This would typically require a designer to create and reconfigure banner ads in various sizes. From a design resource perspective, this could be time consuming and expensive. · Easy to Set Up: Setting up responsive ads is a quick and easy process that takes place directly in the adwords. Advertisers simply enter desired text and images and Ad words handle the rest. PAAGC Digital Web Academy believes in excellence and provides Best Digital Marketing Training in Bangalore. Live Projects, Internships and 100% Placement Assistance is given to all of our students. PAAGC Digital Web Academy comes with a new offer for all of you. People who register themselves for digital marketing course in the month of June will get extra discount of Rs 7,000. Their total course will be Rs 18,000 only. Register Now! For more information, call us at +91 9535–253–533 or visit: www.paagcdigitalwebacademy.com