Social Media Optimization

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Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. SMO allows you to:

1. Strengthen your brand
2. Generate leads
3. Get more visibility online
4. Connect with your audience
5. Why SMO Is Important

The lines between social media marketing and search engine marketing are becoming increasingly blurred. In the past, the two were looked at as separate and distinct aspects of marketing. But the reality is that they’re more intertwined than you might think.

While getting 1,000 Tweets on an article won’t magically boost your rankings on Google, social media marketing and SEO are both stronger together. One survey found 50% of companies that aren’t succeeding with SEO aren’t integrating social media marketing.

1. Optimize Your Strategy
A lack of social media strategy has been a roadblock for companies for a while now. Partly because it’s still fairly new, and also because social media is always changing. Twenty-eight percent of brands feel that a lack of strategy is the top barrier keeping them from becoming a social business. In order to optimize your social media marketing campaigns, you have to have a strategy with clearly defined goals and objectives. A social media optimization strategy should focus on growing your presence and achieving measurable results. This post outlines how to setup your strategy in seven steps:

1. Ensure Your Social Goals Solve Challenges
2. Extend Efforts Throughout Your Organization
3. Focus on Networks That Add Value
4. Create Engaging Content
5. Identify Business Opportunities Through Social
6. Engage Instead of Ignore
7. Track, Improve and Market Your Efforts
When you have a documented strategy in place, youo measure where you stand and make improvements wherever necessary. We’ll touch on that topic more toward the end of this post.


S.No Activities Silver Gold Diamond
1 Setting up Facebook Account Yes Yes Yes
2 Setting up Facebook Page Yes Yes Yes
3 Setting up Twitter Account Yes Yes Yes
4 Setting up Instagram Account Yes Yes Yes
5 Setting up Linkedln Account - Yes Yes
6 Setting up Pinterest Account - - Yes
7 Setting up Tumblr Account - - Yes
8 Cross - Promoting Page - Yes Yes
9 Social Reviews / Testinomials - 2/Week 4/Week
10 Facebook Like 1/Day 2/Day 4/Day
11 Twitter Followers 1/Day 2/Day 4/Day
12 Facebook Instagram Posting 1/Day 2/Day 4/Day
13 Twitter Tweets 1/Day 2/Day 4/Day
14 Creatives Designing 1/Day 2/Day 2/Day
15 Video Making - - 1 Powtoon Video / Week
16 Slideshow - 1/Week 2/Week
17 Facebook Post Shares 2shares/Day 4shares/Day 6shares/Day
18 Facebook Post Likes Yes Yes Yes
19 Write Reviews / Testimonials - 2/Week 4/Week
20 Content Building on SM's Yes Yes Yes
21 Meta Description Content - Yes Yes
22 Blog Sharing Yes Yes Yes
23 Setting Up Events - - Yes
24 SMS Marketing 100/Day 200/Day 300/Day
25 Joining WhatsApp Groups Yes Yes Yes
26 Creating WhatsApp Business Account - Yes Yes
27 SociafyQ analytics - Yes Yes
28 Social Media Traffic Monitoring Yes Yes Yes
29 Facebook Insights Yes Yes Yes
30 Report Generation In Every 15 Days In Every 10 Days In Every 7 Days

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