Election Campaign
Digital election campaigns, planned around the calendar
An election campaign has a fixed end date, strict rules and an audience that is divided into very local groups. Digital channels make it possible to reach voters ward by ward and constituency by constituency, but only if the work is organised well before polling day. We help candidates and party teams plan and run the online side of a campaign, from the first announcement to the final appeal.
What we help with
- Candidate presence. A clear profile on a website and social platforms with the candidate's background, priorities and contact points.
- Content plan. Short videos, posters and posts in the languages your voters use, scheduled around rallies, debates and local events.
- Advertising. Social media and search advertising targeted by location, set up with the identity verification and disclaimers that platforms require for political ads.
- Volunteer and supporter outreach. Sign-up forms, WhatsApp and SMS updates, and simple processes for handling messages from the public.
- Monitoring. Daily checks on mentions, comments and news coverage so the team can respond quickly and accurately.
Rules and responsibility
Political advertising is regulated. Spending must be recorded, certain content needs pre-certification, and silence periods before voting have to be respected. Platforms also have their own verification steps. We build these requirements into the plan from the beginning and keep records that make reporting easier. We do not run fake accounts or misleading content; besides being wrong, it is one of the quickest ways to damage a campaign.
See also our pages on politician marketing and election clients, or contact us to plan your campaign timeline.
