How To Use Google Ad Words For Business

Google Ad words is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings and video content with Google ad network to web users. Type of AD Content Available in Google Ad Words: 1. Search Ads: Reach Customers interested in your product or service with text ads. These ads are shown on Search Engine Result Page, Google Maps and Google Play store. You have to create a set of Keywords for AD group by which your potential customers can search your product or services. 2. Display Ads: You can run different kinds of ads across the web. It will be displayed on YouTube, Gmail, and Google Partnered websites. You can create responsive ads through which it will be formed in a different size of banners and will get higher chances of visibility. We can also choose platforms where we want to see our ads manually. 3. Shopping Ads: Promote your products with shopping ads. To create shopping ads, you need to create a merchant account on Google ad words. Your ad will be displayed on Search Engine Result Page, YouTube, Google partnered websites. You need to create an excel sheet of your products and their descriptions and submit to Google, they will create the ad copy with keywords. 4. Video Ad: Reach and engage with viewers on YouTube and across the web. Through video ad, you can create bumper ads and in-stream ads for your product or services which will be shown on YouTube and Google partnered websites and apps. 5. Universal Apps: Drive app install across Google’s network. You can promote your app to be installed on various platform across the web through this ad. Apart from types of content, we can also choose different goals related to your product or service. There are different kinds of goals on Google Ad words: ü Sales: The sales goal recommends settings and features to help you reach customer who are ready to act. ü Leads: The leads goal recommend a setting and features to help you attract people to your business. ü Website Traffic: The Website Traffic Goal recommends settings and features to help you drive relevant customers to your website. ü Product and Brand Consideration: The Product and Brand Consideration goal recommends settings and features to inspire people to choose your brand. ü Brand Awareness and Reach: The Brand Awareness and reach Goal recommends settings and features to help you build brand recognition. So, these were the goals available which can help you to drive audience towards your business. PAAGC Digital Web Academy is providing Best Digital Marketing Course in Bangalore where we provide classroom with live projects. Internship and 100% Placement Provided. For more information, contact us: http://paagcdigitalwebacademy.com/

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